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Event Ended

WESST Enterprise Center


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Nov 15
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow
  • Finished for the day!


Nov 16
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Mid-morning Coaching Session
  • Lunch
  • Call for needs & skills
  • Afternoon Coaching, teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day!


Nov 17
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Mid-morning Check-In with Coaches
  • Lunch
  • Afternoon Check-in… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Judging & Awards
  • Dinner
  • Go home!
Platinum Sponsors

Jared Tarbell

Etsy Co-Founder   |   LinkedIn

Jared Tarbell is an artist and entrepreneur with special interest in programming emergent systems.
In 2005, Jared co-founded with three friends in New York. He recently resigned from all day-to-day obligations at the company to focus on starting a new business. Jared will be creating games and open ended building constructs at the Levitated Toy Factory, a building in downtown Albuquerque currently under renovation.

When not programming, Jared nearly always tries to find himself outside, exploring the mysterious wilderness areas of the Southwest.

He holds a Bachelor of Science in Computer Science from New Mexico State University.

Jared lives with his wife Laurie and young daughter Sage in Albuquerque, New Mexico.


Scott Maloney

Vice President of Strategy and Operations @Pay   |   LinkedIn

Scott brings a decade of professional experience in the tech and biotech industries overseeing strategic, financial, and operations activities. Prior to joining @Pay, Scott was a senior operations and strategy manager for LivingSocial, where he was responsible for leadership of several operational and strategic teams, and a key driver of growth for one of the company’s fastest growing divisions. As a finance lead to the Emerging Markets Unit at Pfizer – Scott provided business development and financial efforts for nearly $400M in partnerships deals and international operations. Scott is a third generation entrepreneur and guest lectures on business strategy and innovation at universities and conferences. He leads the @Pay Product, Production, and Creative teams, and provides direct leadership of strategic initiatives.

Russell Combs

Managing Director, Wesst Enterprise Center   |   LinkedIn

Russell is experienced in many aspects of business incubation, including incubator management, entrepreneurship training, development of technology-based facilities and training programs, management of governmental programs supporting economic development, as well as business consulting in the private sector. He formerly served as Executive Director of the Erie Technology Incubator at Gannon University Erie, PA. Previously he directed a regional multi-facilities business incubation project in Northern Virginia. He also served as President of the Virginia Business Incubators Association, a statewide organization. His administrative experience has included direction of the Tech Ventures division for a community development non-profit corporation, which included management of a youth entrepreneurial development program, a technology-based business incubator, and four community technology centers. Russell has also directed the administration and marketing of an Economic Development Zone initiative in rural New York that was recognized globally for its successes as an “incubator-without-walls.”

Jessica Eaves Mathews

Founder/CEO Leverage Legal Group   |   LinkedIn

Jessica Eaves Mathews is America’s Advocate for Women in Business®, an award-winning entrepreneur and intellectual property and business lawyer, best-selling author, sought-after speaker, and leading authority on helping women entrepreneurs and women business owners step into their power and create a brilliant business and a brilliant life on their own terms.

She is the co-author of the Number 1 Best Selling book Wonder Women: How Western Women Will Save the World, and has been featured on MSNBC, Oprah Magazine,, NBC, Oxygen, Allure Magazine and is the Silver Stevie® award winner for Female Entrepreneur of the Year 2012.

She is also founder and CEO of several other companies, including Grace & Game® and Untoxicating Beauty®. She is also an adjunct professor at University of New Mexico Law School, is an appointee on the New Mexico Economic Development Council, is co-founder and Chief Legal Officer for The Virtual Accelerator™, a virtual business accelerator for startups, and is the co-founder of Hautepreneurs™, the premier new networking organization for women entrepreneurs based in Albuquerque, New Mexico.

John Chavez

President New Mexico Angels   |  

Mr. Chavez is the President of the New Mexico Angels. President since 2008, he has been an angel investor since 2003. Mr. Chavez is also the Managing Director of Phase One Ventures, a start-up fund out of Santa Fe, NM. Outside of the Angels, he is the President of Tafoya and Brainerd Partners LLC, a nationwide business development consulting firm. Prior to his work in consulting, Mr. Chavez was appointed Cabinet Secretary of the Taxation and Revenue Department by by New Mexico Governor Gary Johnson. During his six year tenure as Tax Secretary he also served as the President of the Federation of Taxation Administrators for one year.

Danielle Duran

Community Manager

Danielle Duran is a native New Mexican, originally from Espanola, New Mexico. She attended Trinity University where she earned a BA in Economics. After receiving her MBA from UNM she moved to Japan where she worked at Yaskawa Electric in Corporate (Strategic) Planning. Her work there included technology joint ventures, international M&A, and corporate re-organization.
After returning to New Mexico she helped local businesses successfully engage in the global marketplace as the International Trade Director at the New Mexico Economic Development Department. She also was elected to the City Councilor in her home town, working on revamping the economic development organization in that region to make it more effective.
At PNM Danielle engages with economic development organizations, businesses, and government to further develop the local economy of the Albuquerque metro area.

Gold Sponsors
Food Sponsors

Lisa Abeyta

Founder, CEO APPCityLife   |   LinkedIn

Lisa Abeyta is Founder/CEO of APPCityLife, Inc. and Co-Founder of Hautepreneurs, LLC. She has been awarded Top 20 Hottest Startups by MobileBeat 2010 and is a frequent guest speaker on the topics of mobile innovation and entrepreneurship and works with several nonprofit organizations and educational institutions to provide mentorship opportunities to young women. Prior to founding APPCityLife, Abeyta served as the Social Media Marketing Director for the Anderson-Abruzzo Albuquerque International Balloon Museum and managed a thriving freelance writing business for over a decade. She has served on a variety of community boards and is an active member of New Mexico Technology Council and NMTC Women In Technology.

Lisa Adkins

Director BioScience Center   |  

Lisa J. Adkins is an award winning IT professional, holds a Bachelor’s Degree in Information Systems from the University of New Mexico, and a Master’s Degree in Business Administration from Webster University. In addition to her day job running The BioScience Center and helping entrepreneurs in biotech grow their businesses, Ms. Adkins is an equity holder and the Chief Technology Officer of Food Sentry, LLC (an organization providing food safety information to consumers)

Lawrence Abeyta

COO AppCityLife   |   LinkedIn

Lawrence Abeyta is a software engineer and a serial entrepreneur. He is currently the COO and co-founder of APPCityLife, Inc. He has raised over $1M in venture capital and is experienced in all aspects of running a startup. He perviously co-founded OnQueue Technologies and Tekworks, a software company that produced web-based platforms and enjoyed a successful IPO and acquisition by Symantec. He has twenty years of enterprise software development experience and worked on projects for Microsoft, as well products for his own companies. Mr. Abeyta has a Bachelor of Science in Electrical Engineering.

Maralyn Beck

Social Media Strategist, APS   |   LinkedIn

Maralyn keeps busy in the digital and interactive world as Social Media Strategist for Albuquerque Public Schools, Principal of Digital Communication Strategies LLC, Chief Communications Officer at (a local ABQ StartUp), Founder of New Mexico Interactive Marketing Association (@JoinNMIMA), and Treasurer of the New Mexico chapter of the Public Relations Society of America. Maralyn holds a Master's degree in Strategic Public Relations from The George Washington University, and received her undergraduate degree from UNM. Maralyn brings a variety of skills to the ABQ Startup Weekend team, including her training with Duarte visual storytelling, Stanford's d-school design-thinking methods, along with her vast public relations and social media skills.

Lem Hunter

CEO Vibrant Corporation   |   LinkedIn

Lem Hunter was born in southern California in 1964. He worked in the trades and industry before pursuing and engineering degree in 1989. Mr. Hunter graduated from the University of New Mexico with a Bachelor’s of Science degree in Mechanical Engineering in 1991, and obtained his Professional Engineering License in the State of New Mexico in 2000. In 1993 he founded an engineering consultancy, which grew into the engineering and manufacturing firm Mechtronic Solutions, Inc.(MSI) before being acquired by National Technical Systems Corporation in 2010, MSI was four time Flying 40 award winner and was a Strategic Supplier to Sandia National Labs. Mr. Hunter has participated in five New Mexico based start-ups, including leading the spin-out of Vibrant Corporation from MSI in 2007. Lem serves on the Board of the New Mexico Angels, and is a Limited Partner in the Verge Fund I & II. He lives with his wife of 17 years, is the proud father of three, and is an avid aviator and outdoorsman.

Tom Greenbaum

Data Center Manager, Intel

Tom is a Data Center Manager for all IT data center rooms on the Rio Rancho campus. In the past, Tom managed Intel’s largest Design Engineering data center with over 8,400 servers, the Encanto State of New Mexico Supercomputer, and two high availability, mission critical data centers. Tom is the primary contact for facilities, power, cooling, security, safety, disaster recovery and outage restore. Tom develops and executes plans for data center consolidation, business continuity, change and capacity management. Tom has oversight of construction projects. Tom also is active in supporting Data Center Summits, tours, and public speaking events.

Amanda Kane

Principal Game Face Public Relations

Amanda Kane is principal of Game Face Public Relations, a sports publicity agency that builds personal brand equity for professional athletes. Prior to opening her agency, she owned and operated Absolutely Fantastic, LLC, which provided communications coaching to children and teenage pageant contestants. Amanda is President of the New Mexico chapter of the Public Relations Society of America, and is one of the youngest chapter presidents in the United States. She is also the professional advisor to the Public Relations Student Society of America chapters at the University of New Mexico and West Texas A&M University.

Marco Valle

Marketing Manager at ClosedWon   |   Google+

Marco Emilio Valle is a business development champion with over 10 years of experience serving employers and clients from diverse sectors including finance, healthcare, manufacturing, and technology. He is also a vocal advocate and facilitator of strategic partnerships between the business, government, education and non-profit sectors, in order to achieve sustainable community transformation. As Marketing Manager for ClosedWon, Marco is responsible for developing, implementing and executing ClosedWon’s strategic marketing plan.

Ross Chaney

City of Santa Fe Economic Development

Ross Chaney of The City of Santa Fe Economic Development Department was co-facilitator for the first and second Startup Weekends in New Mexico. He returns inspired to support the youth of NM, as they collaborate to create community, while learning how to move their ideas into action to create a business. Ross believes that the creative spirit of New Mexicans can be realized by participating in Startup Weekends and other prototyping or entrepreneurial accelerator programs.

Susan Miertl

President, Susan Miertl CPA LLC

Susan L. Miertl is a Certified Public Accountant (CPA). She love working with small business owners, helping them start and grow their own businesses. She handles “the boring stuff” so her clients can concentrate on the other aspects of their businesses.
Susan also facilitates group interactions , helping work groups develop creative and effective plans in a collaborative environment.
She serves on the National Association of Women Business Owners, Northern New Mexico Chapter Board of Directors supporting women entrepreneurs, and on the Board of the New Mexico Jazz Workshop, supporting music programs in local schools.

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